Mo Mo Monocle
A creative agency with a playful lens
Mission
Founded in 2003, Mo Mo Monocle believes creativity can solve any problem. Operating from this belief, we simplify complex data, craft disruptive campaigns, and use the power of imagination to rattle the evil juggernauts who rule your industry.
Focused Marketing
Mo Mo Monocle brings people together through science, artistry, and play. Our team specializes in turning imaginative ideas into reality. From product launches to creating recurring theme soirees, we’d love to help you grow your brand through memorable experiences.
Experience Design
Whether you sell caskets or balloons, let us help you develop a unique brand voice and growth strategy. We will help you authentically connect to your community while deepening brand loyalty through storytelling. We can even seamlessly ghostwrite for your current brand voice!
Brand Strategy
Each of your social channels requires a personalized strategy. Our team will help you create and manage your inbound marketing funnel, ad budgets, art direction, blogs, press releases, campaigns, email blasts, recurring content, strategic partnerships, and much much more.
Content Creator
A Balanced Approach
Erika Backberg
Erika Backberg is a storyteller, content creator, and social impact strategist with more than two decades of experience helping organizations connect with people through meaningful stories. Her creative work spans film, photography, journalism, digital media, live events, and community-based marketing campaigns, producing content for clients ranging from Gateway Music Festivals & Tours and small businesses to nonprofits, educators, and social impact organizations.
Throughout her career, Erika has led hundreds of creative productions and community engagement initiatives, blending visual storytelling with a deep understanding of human behavior, culture, and connection. Her background includes media literacy education and youth journalism with St. Paul Neighborhood Network (SPNN), documentary-style storytelling, event production, and strategic marketing for mission-driven organizations focused on wellbeing, sustainability, education, and community development.
Whether behind a camera, creating social media content, interviewing community members, or developing a campaign strategy, Erika is passionate about amplifying voices, building belonging, and helping organizations tell stories that inspire trust, hope, and positive change.
Eric Nigg
Following college, Eric Nigg toured as a stand-up comedian and wrote live multi-media sketch shows. The instant reaction from audiences (or lack thereof…) gave Eric insightful feedback on what makes creative ideas successful and honed his ability to grow companies through storytelling.
Now, with over a decade of marketing experience, Eric is a proven addition to any team, blending data with design. His professional writing accolades include selling television scripts to The FX Network, Comedy Central, and MTV. Eric Nigg has written and produced a Super Bowl commercial for CareerBuilder and several films screened at the Cannes Film Festival. Eric excels at problem-solving, creative writing, humor, refreshing brands, web design, and video production/editing. Eric plays well with others and believes creativity, not budgets, can solve any problem.
Spotlight Projects
Uncover the Stories Behind the Logos! Click below!
