Pathways
Helping a Community Clinic Reimagine Equitable Whole-Person
Care Post COVID-19
Pathways | Minneapolis, MN
challenge
Pathways, a longstanding non-profit that provides free functional healthcare services to patients with chronic and terminal health challenges, was hard hit by COVID-19 and needed to pivot in a new direction to serve the new community's needs. I was hired as the Executive Director to turn this thirty-five-year-old ship around.
Work
I conducted a thorough financial audit, encompassing accounts, policy compliance, the effectiveness of past marketing campaigns, donor revenue going back ten years, and operations expenses. Despite the sensitive nature of presenting findings to a longstanding board, actions were taken to optimize resource allocation, modernize the office building, emphasize community-designed health programs, and advocate for the organization’s inclusive practices.
WorK (Continued)
To explore and tackle these challenges, I leaned heavily on design-thinking principles, my functional health training, and coaching skills, which have always been my go-to for fostering creativity and practical solutions. Here’s how I approached it:
Empathize: First, I immersed myself in understanding the needs, motivations, and pain points of our team and the community we serve. I conducted interviews, focus groups, and surveys to gather insights and ensure everyone felt heard.
Define: With all that information in hand, I defined the core problems: team cohesion, operational inefficiencies, cultural stagnation, and financial instability. This helped in setting a clear vision and purpose for our transformation.
Ideate: Next, I facilitated brainstorming sessions and workshops to generate ideas for improving team dynamics, operational processes, and our organizational culture. I encouraged everyone to think outside the box and contribute their creative solutions.
Prototype: We then developed prototypes for new SOPs, team-building activities, and inclusive cultural practices. These were tested on a small scale to gather feedback and make necessary adjustments.
Test: Implementing these prototypes allowed us to refine our solutions based on real-world feedback, ensuring they were effective and aligned with our needs.
Implement: Finally, we rolled out the new SOPs, team-building initiatives, and cultural practices organization-wide.
results
Cost Reduction: As a team, we ethically cut monthly operation expenses by 22%, significantly improving our financial health.
Vision and Strategy Development: Designed a two-year strategy to lead the organization out of the pandemic and into financial security.
Program Expansion and Impact: We expanded our program offerings, reaching 20% more community members and enhancing our overall impact.
Increased Donations: I developed a comprehensive marketing strategy and updated our tech stack to increase donations, which support our mission and programs.
Deeper Integration of Equity Principles: My leadership catalyzed a deeper integration of equity principles, enhancing fairness and inclusivity across the organization.
Enhanced Program Design: We improved our program design to better reflect and serve the needs of our community, ensuring our offerings were relevant and impactful.
Enhanced Team Cohesion and Communication: The team became more cohesive and communicative thanks to new team-building activities and inclusive cultural practices.
Operational Efficiency: Implementing new SOPs led to a 30% improvement in operational efficiency, with reduced service delivery times and increased consistency in service quality.
Improved Organizational Culture: I fostered a culture of inclusivity and psychological safety, creating a safe space for everyone to be valued and heard. This cultural shift improved engagement and satisfaction among staff, volunteers, and service recipients and was vital for our holistic healing mission.
Progressive Sustainability Steps: We made progressive steps toward a sustainable operational model grounded in equity and holistic well-being, setting the foundation for long-term success.